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New Avenues for a Communication Degree in Digital Marketing

The University of Mount Saint Vincent’s online Bachelor of Arts (B.A.) in Communication program deepens students’ creative and critical thinking abilities. Not only does this program provide a robust education on writing, editing, and public speaking, but courses like Communication in a Digital World provide an optimal introduction to the vast world of digital marketing.

With the choice of two career-advancing specializations — Advertising and Social Media or Public Relations and Event Planning — graduates can explore exciting career opportunities in digital marketing, such as social media specialist, public relations manager, brand strategist, and more.

What Is Digital Marketing?

Mailchimp defines digital marketing as “the promotion of brands to connect with potential customers using the internet and other forms of digital communication … Essentially, if a marketing campaign involves digital communication, it’s digital marketing.”

Digital marketing is a way for businesses to reach customers, form relationships, and answer their questions. Enhancing your communication, such as writing, editing, and public speaking, strengthens your ability to successfully use digital marketing within an organization.

How Digital Marketing Contributes to Company Reputation

Customers typically buy from brands they are familiar with and have a connection to in some way. Therefore, digital marketing contributes to a company’s reputation by helping build and strengthen its brand awareness.

Companies use digital marketing channels like social media, advertising and email to communicate digitally with their audience. For example, when companies respond to a question on an Instagram post or send an email to their subscribers, the goal is to strengthen brand awareness which can contribute to a positive reputation.

Communication program graduates are ideal for building a company’s reputation because of their strategic and promotional writing skills and awareness of customer values and expectations. Depending on their chosen specialization, communication professionals also learn advertising strategies or public relations project management practices that can further strengthen perceptions of an organization’s brand.

According to Wrike, through “digital marketing communication channels, you can appeal to your customers’ emotions and interests in a way that reflects your brand identity.”

Types of Digital Marketing

With the rise of digital marketing tracking (the ability to collect and analyze marketing data), businesses can access many digital marketing types and channels.

Here are a few digital marketing types HubSpot lists:

  • Online PR
  • Email marketing
  • Affiliate marketing
  • Content marketing
  • Inbound marketing
  • Sponsored content
  • Social media marketing
  • Search engine optimization (SEO)

Communications professionals who know how to collect and analyze digital marketing data help businesses adjust their strategies. Regardless of industry, marketers can choose the forms of digital marketing that best fit their goals. The coursework in the University of Mount Saint Vincent’s online B.A. in Communication program prepares graduates to adapt to a wide variety of digital marketing channels.

Prepare for Success in a Digital Marketing Role

Before the digital age, a communications degree didn’t always prepare graduates for many tangible careers. That is not the case today. The online B.A. in Communication program from the University of Mount Saint Vincent gives students the skills to succeed in digital marketing roles and various organizations.

If you’re interested in developing in-demand professional communication and critical thinking skills organizations look for in their potential employees, then a communications degree may be the perfect fit. This flexible program is designed with working professionals in mind and allows students to transfer up to 90 credits from previous higher education institutions.

Learn more about the University of Mount Saint Vincent’s online B.A. in Communication program.

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