Interested in international business? To become a marketable business leader in a hypercompetitive global environment, it is necessary to master the intricacies of cultural differences and navigate different communication styles and world views.
It is just as vital to have the educational bona fides to position yourself as a competent communicator who is ready to hit the ground running. Strengthening cross-cultural communication skills — as part of the Master of Business Administration (MBA) in International Business online program at the University of Mount Saint Vincent (UMSV) — is one of the best ways to accomplish these objectives.
What Is Cross-Cultural Communication?
Cross-cultural or intercultural communication is the exchange of information across geographic, cultural, social, ethnic, religious, and educational boundaries. This intricate type of communication not only takes place among individuals within organizations but also includes interactions among company representatives, external business partners, and constituents.
Many factors make cross-cultural communication in business environments a challenge. These include assumptions of similarities, cultural value differences, social differences, language differences, prejudices, and stereotypes. It includes the cultural lenses through which people see, hear, and perceive messages. Though one can never learn all the nuances of all cultures, exploring communication themes, risk levels, context, and types of communications can empower one to confidently approach and excel in cross-cultural business environments.
Cross-cultural differences in body language and gestures underscore some of the challenges in communicating effectively across boundaries. For example, professionals in the U.S. use the “thumbs-up” and “OK” gestures as signs of approval, but the same gestures can be perceived as insulting by people from Asia or Brazil. Shaking hands is a matter of course in the U.S. and may be the minimum of physical contact necessary for successful business encounters in Brazil. However, shaking hands is seen as inappropriate in Thailand, China, and the Middle East.
Why Does It Matter in an International Business and Management Context?
We live and work in a global society where business dealings and collaborations between cultures are continually expanding. Individuals from various cultural backgrounds bring unique perspectives and approaches — accompanied by their distinct strengths and weaknesses — to the table. To optimize team rapport, efficiency, and performance in opening new markets, a profound understanding of how an individual’s decision-making is shaped by their cultural beliefs and background is indispensable.
Professionals who hone this invaluable skill set in the UMSV MBA in International Business online program gain insights into how people from diverse backgrounds are influenced. Mastering this discipline is no small feat, considering the multifaceted nature of cultural differences. These differences range from systems of power and customs to communication standards to even subtleties like mannerisms and body language — all of which can be barriers without proper comprehension.
A lack of cultural awareness and sensitivity can alienate coworkers, partners, and clients, negatively impacting a business’s bottom line. This makes it essential for global businesses to invest in a workforce fluent in intercultural dynamics. These skills come into play in a variety of scenarios, including the following:
- Implementing diverse marketing strategies for products and services with varying pricing structures and applications across different markets
- Transferring senior management personnel tasked with executing numerous business activities in international locations
- Forging robust business partnerships with local suppliers, vendors, collaborators, and other stakeholders
- Outshining competitors by cultivating a more perceptive, positive, and enduring market presence, as opposed to a distant approach with limited local engagement
The Value of Developing Cultural Competence as a Manager
Cultural competence or fluency represents a diverse set of skills and attitudes crucial for international business success. Comprising a diplomatic mindset, agile cultural learning, reasoning about other cultures, and a disciplined approach to intercultural interactions, cultural competence empowers managers to succeed in global business. In the United States, there is a growing recognition of the need for cultural fluency training as organizations strive to catch up with their international counterparts. Companies are not only enhancing the skill sets of their existing leaders but also actively seeking new hires with specialized training in intercultural communications.
Cultural competence fosters respect and trust, recognizing the intricate social rules prevalent in various cultures. This awareness enables managers to tailor their approaches, establishing rapport and common ground for meaningful interactions. In negotiations, where cultural differences can significantly influence outcomes, a cross-cultural framework becomes indispensable. Understanding the subtle nuances of negotiation processes, beliefs, and language allows for smoother discussions and minimizes the potential for friction and misunderstandings.
Beyond the pragmatic advantages, cultural competence contributes to a more enjoyable and less stressful work environment. Bridging gaps in understanding transforms collaboration from a potential chore into an enjoyable and innovative process. Cultural competence allows managers to build mutual trust with diverse teams and foster relationships that provide fresh insights and innovative solutions. Clear communication, a fundamental aspect of an MBA program, equips professionals to articulate ideas effectively and reduces the risk of misunderstanding.
Prepare to Apply Cross-Cultural Communication Skills in a Global Business Setting
As an MBA in International Business online program graduate, you will be well prepared for the complex world of global business. You will understand how multinational companies navigate different cultures and find solutions for successful operations. You will also analyze global business structures and strategies, understand the importance of international rules, and assess how agreements impact the flow of goods and services worldwide.
Curriculum courses like International Management and Cross Cultural Communication in UMSV’s program help you refine your cross-cultural competence skills. In essence, you will not just be a cog in the machine of international business — you will be equipped to lead and shape its future.
Learn more about the University of Mount Saint Vincent’s online MBA in International Business program.
